Author Bryce G. Hoffman outlines the key steps taken by Ford CEO Alan Mulally to turn the automaker around, as detailed in Hoffman’s new book, American Icon: Alan Mulally and the Fight To Save Ford Motor Company.
Author Bryce G. Hoffman outlines the key steps taken by Ford CEO Alan Mulally to turn the automaker around, as detailed in Hoffman’s new book, "American Icon: Alan Mulally and the Fight To Save Ford Motor Company."
"Well the most important thing I have found is to have a clear plan for where the business is, where it's going, especially dealing with the current reality. But also having a plan to create an exciting future. And having that plan and then having a regular business plan reviews where you know where you are and all that special attention takes out all the anxiety because now you're reality focused on dealing with reality and creating the future." -- Alan Mulally
Alan Mulally is president and chief executive officer of Ford Motor Company. He also is a member of the company's Board of Directors.
Prior to joining Ford in September 2006, Mulally served as executive vice president of
The Boeing Company, and president and chief executive officer of Boeing Commercial Airplanes. In that role, he was responsible for all of the company's commercial airplane programs and related services. Mulally also was a member of the Boeing Executive Council
and served as Boeing's senior executive in the Pacific Northwest.
We continue our examination of the business book "What Got You Here, Won't Get You There" with an interview of author Marshall Goldsmith. What is the number one obstacle to change? And what is he writing now?
"Which corporate leaders do you admire?" was a question
posed to me during a break during a leadership workshop I was conducting.
In years past I would have rattled off a list of the "usual suspects" of familiar
names with folks like Anne Mulcahy, Alan Mulally, Shelly Lazarus, and Larry
Bossidy. Not this time! With respect to all of these fine leaders, who except
for Mulally, are retired, I continue to be impressed by every day leaders, the men and
women I have the privilege of knowing either as a coach, consultant, or
The next generation of Ford's Sync technology will turn its cars into rolling, talking, socially networked, cloud-connected supermachines. Introducing America's most surprising consumer-electronics company.