This is the newest piece from design and innovation firm, Method, in their 10x10 series. Click here to download a PDF of the article.
By now, most of us get the message--we need to consider the entire customer journey, the complete experience, surrounding the products and services we offer to customers. But in this frenetic, multitasking, app-happy society, how do you prepare people to pay attention in the first place, let alone get actively involved in your carefully planned customer journey?
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