Table of Contents - February 2003

Table of Contents - February 2003

Features

The Carly Chronicles
An exclusive report on the most important transformation campaign in American business: Carly Fiorina's high-stakes program to reinvent Hewlett-Packard. George Anders
page 66
In Praise of the Purple Cow
Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products. Seth Godin
page 74
Desire: Connecting With What Customers Want
There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers. Marketers with a desire to succeed are paying attention. Bill Breen
page 86
The New Face of Global Competition
Not so long ago, India's Wipro Ltd. sold cooking oils and knockoff PCs. Now its 15,000 technologists cook up vital software applications and research for Ericsson, GM, the Home Depot, and other giant customers. Are you prepared to go head-to-head with the best the world has to offer? Keith H. Hammonds
page 90
Are We Out of Options?
They were the currency of the American dream. Now they are worthless paper -- a symbol of CEO greed. What went wrong with stock options? Where do companies go from here? Our only option: Visit one of the world's leading authorities on employee ownership. Keith H. Hammonds
page 98
Fast Talk: I Want That job
The economy is bad. The weather is drab. We can still dream, can't we? Ryan Underwood
page 51

NEXT

Strong Medicine
It's time to face the harsh facts of life: This is the way it is. Now choose one of these four strategies for getting on with your work life. Rob Walker
page 29
Business Casual
If Abercrombie & Fitch were a place, what would it be? Linda Tischler
page 32
Take the Cure
Inside the world's largest, most advanced pharmacy Christine Canabou
page 34
The future is all about the flow
The seventh-annual gathering of Doors of Perception wonders, What does Heraclitus have to do with design? Polly LaBarre
page 34
Health and the Profit Motive
Victoria Hale creates the country's first nonprofit pharmaceutical company. Alison Overholt
page 38
GM Goes Off-Road
Creating Hummer meant breaking the old rules -- and putting together a new team. Fara Warner
page 40
In The Hot Seat
Who: Gary Loveman
Title: CEO, Harrah's Entertainment Inc.
Where: Las Vegas, Nevada
Challenge: Come up aces on Harrah's consumer retail strategy Ryan Underwood
page 44
Marketing on $0 a Day
Money's scarce, but results still matter. Here's how to get your message out. Linda Tischler
page 46
Wireless for the Clueless
Everything you need to know to get untethered, at home and on the road. Alison Overholt
page 48
Speedometer
Going fast. Going slow. Going nowhere. Ryan Underwood
page 100

Columns

Can Business Escape the Price Vice?
John Ellis
page 60
How Do Leaders Deal With Loss?
Harriet Rubin
page 62
Want to Know How She Does It?
Anne Kreamer and Allison Pearson
page 64

More Great Stuff

Fashioning the Future
the founding editors
page 16
Between the Lines
The stories behind this issue's stories. Fast Company
page 18
Index to Advertisers
Interact with the companies whose products and services are advertised in Fast Company. Fast Company
page 83