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Web Sites We Can't Live Without

By: Gina Imperato
There are millions of sites on the Web. Here is an utterly unscientific, thoroughly opinionated, and absolutely genuine review of sites that have worked their way into our daily lives.

How big is the Web, really? One attention-getting calculation, from Alexa Internet, estimated that there are more than 20 million "content areas" on the Web, that 1.5 million new pages get added to the Web every day, and that the Web doubles in size every eight months.

We don't know how accurate those figures are. What we do know is that as the Web gets bigger, we get choosier about how we spend our time on it. In fact, as we thought about how we surf across the ocean of news, opinion, and other resources available on the Web, we realized that there are fewer than a dozen sites that have become indispensable to how we do our work and how we spend our days. These sites aren't just interesting places to visit -- they've become Web sites that we can't live without: services that have worked their way into our everyday lives.

Here, then, is an utterly unscientific, thoroughly opinionated, and absolutely genuine review of the Web sites that we find to be most valuable. We also review eight Web tools that we can't live without -- everything from online dictionaries to zip-code finders -- and four email newsletters that we can't live without. We don't want you to stop surfing. But we do want you to stop long enough at these sites to see the best of what the Web has to offer.

Business Is Their Business

How did Patricia Pomerleau, 49, founder and executive editor of CEO Express! (http://www.ceo-express.com) go about building a Web site that we can't live without? By building a site that she couldn't live without. CEO Express! bills itself as a site created "by a busy executive for busy executives." Busy people at companies such as Polaroid and Oracle -- and Fast Company -- believe that it delivers the goods.

Back in the summer of 1996, Pomerleau launched a consulting company that focused on helping executives in big companies -- a group of people famous for their aversion to all things Internet -- to understand the business value of the Web. Before long, she realized that she needed a tool to direct her clients to sites that would be of maximum value to people just like them -- that is, to businesspeople who are serious about their work but who don't have time for leisurely Web surfing.

Thus was born CEO Express! "My goal wasn't to make the Internet easier to navigate," explains Pomerleau. "It was to make my clients' lives easier -- to help them get the right information as quickly as possible, so that they could get back to work." The idea worked for Pomerleau too. In June 1998, she closed down her consulting firm to focus full-time on her Web site.

Pomerleau understands the sort of information and ideas that senior executives need, and she has created a simple, well-organized set of links to that material. There's a list of newspaper links that focuses on the big-city papers that most businesspeople care about. There's also a collection of links to international-news, business, and technology magazines that offers the best of the best -- in other words, the most relevant of the most relevant. There's a collection of statistics-oriented links, as well as useful travel tools and other links that may not be of interest to teenagers or Java nerds -- but that are of great interest to businesspeople.

"Senior executives like information that's edited," Pomerleau says. "There aren't many sites of this kind that have a human editor."

From Issue 23 | March 1999

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