The Basics of Search Engine Optimization or SEO
Key Points:Page 1 of Google
- Most People select websites from the First Page of search results
- The higher up on the page, the better
Bring in “Free” Traffic Using SEO
- SEO: The steps you take to improve your Ranking in the 'free' section of Google
- No charge from Google
- The true cost of SEO is time
Tired of Being Ignored by Google?
- Learn the Techniques [1] to boost your search rankings
- No Magic Bullet
- Like Chipping away at a giant Boulder
Keyword Research
- Learn the specific words your customers use find your site
- Build your most valuable Keywords [2] into your website
Update your Website or Blog with New Content
- Google loves fresh content
- All Google sees is your text or readable content
Encourage other Websites to Link to your Site
- Create more paths for visitors to find your site
- Google treats Inbound links Links as a vote of confidence
- Try to get as many high-quality back-links as possible
SEO is an ongoing process.
- See where your traffic is coming from [3]
- Track which keywords are bringing in the most business
- Continually add new content
- Keep up to date to stay on top
To view a short video on this topic, visit:
http://searchmarketingvancouver.blogspot.com/2008/05/seo-training-intro.... [4]