Is anybody paying attention to the fact that when TV commercials NAME only one other competitor it automatically knocks the third brand into the number three category by sales? Remember RC Cola? Used to be a direct competitor to Coca Cola, until Coke named Pepsi as their ONLY competition. RC never recovered.
Apple is telling us that the PC isn't very good. Who are they talking about? Microsoft. Ironically, Microsoft doesn't manufacture computers. Dell does. Microsoft’s operating system has always attempted to imitate MAC. They are just pointing out that fact.
For those who still think that MAC is a designer’s computer, that is an OLD perception. Many corporations and universities use Apple servers. You get the most bang for the buck, and since most software companies have MAC versions of their software, it is a no brainer.
Apple is one of the few companies that not only manufactures computers and other gadgets; they also provide the content and the delivery system for those gadgets. Kind of like a television manufacturer owning a broadcast company as well as creating the shows.
SONY does that...another strong brand.
I recommend the 22 Immutable Laws of Marketing by Jack Trout and Al Ries for those who think marketing is done with a Ouija Board.
Thanks for reading,
Brad
