As a B2B writer for marcom solutions, The Napkin Sketch concept is a tool I use to write copy for best readability and emphasis to tell the story. Being a visual writer is a value-add for clients because the first step in delivering targeted communications is getting the big picture. I always ask my clients, Are you really saying what you think you're saying? http://messagingwithapoint.com
May 13, 2008 at 10:51am