Kevin - you make a good point - but do you think that the use of humor is directly related to the subject of the viral campaign? The two examples that you provided here don't lend themselves to humor (IMHO)based on the subject matter or the product that the viral marketing is intended to promote. When I read Marc's post, I interpreted humor as 'have some fun' rather than funny-ha-ha. You can almost argue that your second example supports that to a certain extent in the use of the Wanted posters - having fun with it.
I also feel that true 'Humor' is a double-edged sword because different people find different things funny - like music - not everyone has the same taste.
Just an observation from the sidelines.
May 7, 2008 at 1:01pm
Thomas Grounds