I am an Advantagizer, an expert
in identifying growth opportunities and creating competitive advantages and
even private monopolies for companies and brands. I integrate winning
competitive strategies with profitable business models and psychologically powerful
branding.

I am the CEO of Competitive
Advantages (www.advantagizers.com [1]),
an international firm specializing in strategy consulting and the development
and marketing of knowledge based products. Together with my highly trained
team, I create Unique Success Formulas, Electrifying Marketing triumphs,
Emotionally Significant Brands, and Short Term Hit brands, for my clients
worldwide ranging from local mid-sized companies to Fortune Global 500
corporations.

Among the many organizations
and brands I worked with are:

Coca-Cola, IBM,
Roche Pharmaceuticals, Motorola, Comverse, The Olympic Committee, Europcar, H.
Stern, Starkist Tuna, and several others.

The list also includes
numerous local leading companies in the fields of:

banking and wealth
management, insurance, R&D on-demand services, hi-tech, telecommunications
and cellular communication, health services, food and beverages, toiletries and
cosmetics, fashion, fitness, public transportation, car rental and leasing, car
dealership, hotels, retail chains, online casinos, national lotteries,
community centers and several non-profit organizations, government agencies and
political parties.

I am a shareholder and
active member of the board of directors of several consulting firms throughout
Europe as well as of Elyakim-Herman advertising.

My executive and business
experience includes holding positions as: VP Marketing of Migdal Group
(Israel’s largest group of Insurance and financial services and subsidiary of the
European Generali), Senior VP of Dahaf Group (advertising, home shopping TV
channel, marketing services and consumer research) and Deputy Director General
for Strategy and Research at Bauman-Ber Advertising (Saatchi & Saatchi). I
taught at Bar Ilan University and other institutions of higher education in
Israel.

I am often invited as a
keynote speaker at international conferences; I facilitate seminars and
workshops (www.danherman.com [2]), and I am
frequently interviewed by the media in different countries where I am active.

I have published tens of
academic and professional articles and e-booklets, and written chapters about my
research and innovations for academic publications.
I have also written three books to date, and my books as well as collections of
my articles have been translated to different languages and published in
several countries. My latest book Outsmart the MBA Clones: The Alternative
guide to Competitive Strategy, Marketing and Branding (www.outsmart-mba-clones.com [3]) was
published recently in the US by Paramount Books.