I have been wanting to post about The Carver for a while because it’s such a nice example of innovation. Too often there is a tendency to talk about innovation in terms of things that are a little different than the norm. The guys who developed the carver have merged concepts of motorcycle and automobile and solved some tricky engineering problems to make their creation real.

I won’t belabor the point, but take a look at this video [1] and keep these questions in mind:

• Are you pushing the envelope far enough in your brainstorming sessions?
• Does engineering have the potential to elicit the sorts of emotional responses that we generally associate with design aesthetics?

The Carver concept has been licensed by Venture Vehicles [2] in California and they may be on the way to introducing electric and plugin hybrid versions in the U.S. I wonder if it helps if I say publicly: I want one.

David Oliver | cusp | http://www.cuspdevelopment.com/ [3]