"We have one foot in the consumer's space and one foot in our client's space, so we can act as the bridge, or the glue."

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"Ugly design should be rejected just like nonfunctional design is rejected, just like non-environmentally conscious design should be rejected. It's a value."

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"Two years ago, [Advertising Age's "A-list"] wouldn't even consider us an ad agency. Now we're the only digital agency in the group."

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"The style of tomorrow will be the freedom and recognition of difference. We must replace the name 'beautiful' by the name 'good.' Beautiful means nothing."

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"I walked into a warehouse in East Bay and saw all this stuff stacked on pallets. That's when we realized we could use design to simplify our entire operation and help the company deliver on its business model."

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See more of Fast Company's Masters of Design:

• Designer Approved 2007 [0]
• Widgets We Love [0]
• 2006 Masters of Design [0]
• 2006 Designer-Approved [0]

By: April Joyner Design by: Susie Lee