- Spend ten minutes watching television and you will hear a dozen advertising slogans. A few words strung together to convey the essence of the merchandise being foisted upon us. Sometimes it is a repeated phrase, usually describing how to use the product, drummed into you with all the subtlety of a softball bat to the kneecaps (“Head On: Apply Directly to the Forehead…Head On: Apply Directly to the Forehead….”). Also quite fashionable these days are the two closely-related thoughts separated by a period for emphasis (“Your World. Delivered.”). Still other companies try to sum it all up in one word. (“Invent.”)
- A lot of people put a lot of thought into how to put their image across to the general public, but I think the time has come for some sloganeering in the workplace itself. Coming up with a catch phrase to describe your workplace is a way of saying “this is who we are” to those who help run the well-oiled machine that is your company. It might even be a good idea to get all the employees involved in a contest to create a slogan that typifies what your organization represents. Who knows what they might come up with?
- “Your Week. Ruined.”
- “There Are Some Things Money Can’t Buy. For everything else, there’s $376.38 a week after taxes.”
- “Think Different. At Your Peril.”
- “Working Here: Apply Directly to The Ego….Working Here: Apply Directly to the Ego…”
- “Got Bennies?”
- “Where the Gifted Work to Get the Mediocre Promoted.”
- “Just Do It. (And Quit Complaining).”
- “For All You Do, This Crud’s For You.”
- “The Few. The Undervalued. The Employees.”
- “Hell. Redefined.”
- Okay, so maybe you don’t want to leave it all up to the employees. After all, they hired actors to play the factory workers in those Honey Bunches of Oats commercials.
- What would your workplace slogan be?