Innovative but practical too: the Mac is a wonderful example of a "total product."

As far as arrogance goes, doesn't the perception of arrogance come automatically to any company that, despite better products, has a small market share? Think about it: when you assert the superiority of the Mac, you're saying that the great bulk of all computer users - those that chose a PC - are ignorant and uninformed. Thus, it isn't surprising that people will think that Apple is arrogant.