Rick is a 20 year Information Technology
professional who has learned the art of Personal Brand through his own
career. Now a writer as well as an IT Infrastructure Architect, Rick is
bringing New Media ideas to traditional IT consulting. Currently Rick
owns his own technology consulting firm, Avatar Consultants, where he
works with small and large sized businesses to prepare infrastructure
for continuous growth. A self-described technology evangelist, Rick
also writes about Personal Branding, Corporate Blogging, and Mobile
Lifestyle on a number of websites. Recognized as a thought leader in
Personal Branding, Rick has been written about by Fast Company &
The Wall Street Journal, and is a regular columnist for Personal
Branding Magazine.