Last weekend I purchased a Panasonic DVD recorder. It came with the usual manual and quick-start setup guide. I’m not a techie, but I’m no slouch; I know how to follow directions. Well after 2 hours of following the instructions to the letter, I couldn’t make it work. There was a help-line phone number so I called and got instructions from the rep and within 15 minutes had the machine fully integrated with my other devices and working perfectly. So why weren’t the written and graphic instructions any good and why did they not reflect the setup sequence and connections the phone rep had in her hands?

Back in December, there was a fascinating article in the New York Times [1] that discussed the issue of expertise and how the more expert we become, the harder it is to imagine not knowing what we do and the less we can imagine others not having the knowledge we have. I struggle with it constantly when I speak to or train new groups of people. I’ve been doing what I do so long and my knowledge is so deep, it’s hard for me to imagine they don’t already know it.