logo
Article location:http://www.fastcompany.com/blog/ruth-sherman/lip-service/leadership-iowa-best-communicators-won
January 7, 2008
Tags: Leadership

Leadership: In Iowa, The Best Communicators Won!

By Ruth Sherman

The results of the Iowa caucuses are in and, no surprise to me, the best communicators won.

Both Barack Obama and Mike Huckabee may have thin resumes, but their ability to inspire, motivate and persuade are unparalleled among the entire field of candidates, Republican and Democratic alike.

This type of oratorical skill is routinely dismissed by officeholder wannabes and their campaigns as not meriting much attention. (It’s also dismissed in the business world.) The only thing that should count, they think, is intellectual skill, political achievements and, perhaps, experience. As we see with the rest of the candidates, especially Hillary Clinton and Mitt Romney, they ignore communication skill and style at their peril.

www.ruthsherman.com [1]