Several prominent employers now podcasting their jobs as part of their recruiting strategy.

Is your company looking for a different way to advertise your jobs?
A growing number of employers are beginning to use podcasts as
recruitment advertising in an effort to standout and connect with the
iPod generation now entering the workforce.

'Jobcasting' as it's called is a fairly new tool among corporate
recruiters. Companies like Microsoft and Accenture were among the first
to recognize the media as a marketing tool. Microsoft began theirs in
March of 2005. You can hear several of them on the Microsoft Jobs Blog.
Now a new service called Jobs in Pods (http://www.jobsinpods.com [1])
has become the defacto site to hear jobcasts from employers in the US
and Canada. In existence since March of 2007, the site now claims
several prominent companies such as Intel Corporation, ZoomInfo.com,
AT&T, Verizon Wireless among its clients.

What's unique about the service is that employers don't have to have
any knowledge about actual podcasting. "We do all the work," says Chris
Russell the founder of Jobs in Pods. "All the employer has to do is
pick up the phone and answer the questions," he adds. Once the call is
finished, the audio file is then published on Jobinpods.com and sites
like Podcast.com, Blogorama and Podcast Alley. They even make their way
onto a YouTube channel as videos where the audio is teamed with an
image placeholder that details the topic of the podcast.

Jobcasts are also available for employers to place directly on their
own corporate career site via the use of a widget or RSS feed.

Clients like Exempla Healthcare in Colorado love the service. "We hope
this communicates to candidates that Exempla embraces a forward
thinking approach in all aspects of business -- from recruiting
employees to delivering patient car," states Gillian Sloan, Exempla's
Recruitment Manager.

Each jobcast is about 8-10 minutes long and typically discusses one job
in detail or a particular career path within a department. Employers
are given the questions ahead of time so they may prepare. Russell
believes that podcasting is part of online recruiting's future. "Social
media is taking over and employers can either embrace it or hide.
Blogs, podcasts, video and social networks will soon become the
candidates preferred choice of contact", he adds.

With the rise of sites like Facebook, YouTube and others, he may be right.