Too few companies realize how powerful sites like YouTube can be for marketing themselves. We’ve written about companies like Sodexho using it before. But we cant stress enough the fact that YouTube is a tremendous opportunity for employers if they use it correctly. It represents social media recruiting at its best.

There are 2 main reasons to incorporate the popular video site into your recruiting efforts.

• Employment branding
• Promoting your jobs

Once you set up a channel and add content you get FREE exposure
to YouTube’s millions of users. We’re still amazed at how many
companies still don’t post their recruitment videos to the site even
though they are on their corporate site. Doing so could double, perhaps triple the number of views that video gets by uploading it.

Click here for a ste by step approach to setting up your channel design.