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Article location:http://www.fastcompany.com/magazine/108/next-reality-check.html
December 19, 2007
Tags: Innovation, Social Responsibility

A Mushroom in Your Tank?

By Jennifer Alsever

How to save the world and make a fortune? Come up with an alternative to petroleum. Countless companies, backed by billions in investments, are trying. Here's how some of the more esoteric efforts stack up.