His experience in marketing and communication includes the development of cross-media campagnes, community building, viral marketing and customer observation. Rene is a passionate professional with a focus on goals and quality.
Prior to founding Sotopia concepts, Rene worked as a consultant online banking at the ING Bank and as Director de Marketing Online at IconMedialab / Lostboys in Barcelona, Spain. Rene is the initiator of the mind mapping website Map Your Mind.
Rene has a degree in Marketing and a Degree in Design Management and Communication.
Rene is a member of the Design Management Institute and the Hub.