After years working on big brands in big ad agencies, I started a marcom insourcing consultancy in Sydney with 3 others. Our best work was helping underdogs overachieve which led me to realise this is what I love to do. And it's why I've taken a stake in 3 emerging businesses, including an outstanding XML consultancy called Divstrat.

I've been on the Sydney CoF steering committee for YONKS and have loved every minute of it. I live in an old house in Paddington, have a gorgeous young wife and 2 fantastic kids, Alex and baby Anna.

I love AFL football, watching my boy play AFL football, weekends away, travelling and precious 'adult time' with my wife.