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Ethan Marcotte

The biggest word in web design now is responsive, meaning a site redesigns itself as users shrink the browser size or load it onto a mobile device. When BostonGlobe.com went responsive in September, the media world swore they'd catch up. Responsive pioneer Ethan Marcotte was behind the Globe design; he's also worked with the Sundance Film Festival and The Today Show. The key, he says: Prioritize information beforehand.