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Andrew Hsu

What:

Educational apps for kids such as Mini Minute, in which a player shoots monsters while learning to tell time
How do you start planning?

"I move around a lot. I draw on whiteboards. I think brainstorming is good, but also I go to a private place to work, or I go outside. I've started the habit of walking meetings. I walk the person around the block and we talk along the way."

How do you make good first impressions?

"Parents are the ones holding the credit cards to pay for the app, but I think it's important that the push is not just from the parents' side. We want to make it attractive and fun for the kids, otherwise we could just be designing textbooks."

What are you doing to keep your app relevant?

"We solicit endless feedback. We even have a feedback option inside our apps that people can type in. We always ask, How do kids interact with these devices? What do they want? How can we make the interface understandable?"

Click here to see head-to-head responses to these questions from Hsu, plus Path designer Danny Trinh, and Karma CEO Lee Linden, Nos. 66 and 67 on our Most Creative People list.