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31  Double Negative

For blowing our minds with Oscar-worthy visual effects

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 If you witnessed mind-boggling visual wizardry at the cinema in 2010, chances are you can thank Double Negative. The London firm created awe-inducing imagery for Harry Potter and the Deathly Hallows: Part 1, Iron Man 2, Scott Pilgrim vs. the World, and Inception, an early Oscar pick for best visual effects. To create the film's most talked-about scene, in which Paris folds into a cube city, the team snapped more than half a million street views for hyperdetailed digital models of the urban landscape. "Live action, we have our characters at a street café; behind them, all the folding is computer generated," says cofounder and supervisor Paul Franklin. "The combination had to be absolutely seamless, and it was." Coming in 2011 are Captain America: The First Avenger and the much-anticipated Harry Potter finale.