Most Innovative Companies: Amazon

27  Amazon

For writing new plot twists for e-readers and beyond

WHEN FOUNDED

1994

HEADQUARTERS

Seattle, Washington

CEO

Jeff Bezos

TOTAL REVENUES FOR MOST RECENT FISCAL YEAR

$34.20 billion (net sales)

WEB

Amazon

TWITTER

@amazon

BLOG

Amazon Daily

 The iPad, skeptics said, would kill the Kindle. But Amazon dropped the Kindle's price to $139, triggering sales of some 8 million devices. CEO Jeff Bezos also introduced an Android Kindle app, further driving revenue from e-books and newspaper and magazine subscriptions. Meanwhile, just as it bought Zappos to bigfoot its way into shoes, the world's largest e-tailer purchased Diapers.com to rule that playground. Morgan Stanley predicts Amazon's revenue will hit $100 billion in 2015, a journey that promises to be a page-turner.

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