Education-technology startup Knewton is schooling the market in the future of learning technology. "There's only one big data platform in search or in social," says CEO Jose Ferreira. "In education, that's going to be built off of Knewton." The New York-based company aced 2011 trying to make that boast come true. Highlights:
EXTRA CREDIT Knewton won a deal to power Pearson Education’s math, science, and humanities tutoring software, used by 9 million higher-ed students. "Knewton gets better the more people use it," Ferreira says.