"We’re not just focused on payments," says David Marcus, PayPal’s VP of mobile. "What happens before and after, that’s where things get interesting." Already available at more than 9 million web retailers, the eBay division recently introduced Access--think Facebook Connect for money--to make it easier for verified users to shop online. Now PayPal is partnering with Home Depot (among other retailers) to push its platform into the physical world. Its vision:
GET DETAILS YOU ACTUALLY WANT By tracking where you shop and what you buy (with your permission), PayPal can offer hypertargeted, location-based coupons at participating retailers.