Project Notes: DLM hosts an annual Pastry Show featuring authentic French pastries developed in-store by their staff of pastry chefs. This year, I based the design on the theme of “French café”. I illustrated the icons and carried the design through all the various pieces used to promote the show: posters, tickets, banners, signage, and a book handed out to each attendee.
Project Notes: The owner of The Easy Way out personal chef services wanted to update her website. Her previous site was not getting updated and did not have the structure necessary to accommodate her new offerings such as the classes she teaches at Dorothy Lane Market’s School of Cooking. Since the chef’s specialty is Latin American cuisine, I kept the color palette warm and drew the pattern by hand in illustrator to give a more authentic Latin American feel to the site. I kept the design simple and clean to showcase large photos of the chef’s beautiful recipes.
Project Notes: Developed for DLM’s Eat Local campaign. “eat local” is set in lowercase Weisbang to convey a more relaxed and laid back feeling. The period at the end of “eat local” represents Dayton (home to Dorothy Lane Market), while the outer two green circles that encompass the text and frame the logo represent the origination point of local food defined in the mission statement: “Food locally grown or raised within a 250-mile radius of Dayton (Ohio)”. One month into the campaign it appears to be very successful and popular with customers.
Project Notes: The owners of the local Anticoli’s restaurants wanted to start developing a private label line. The logo is meant to embody the heritage of the Anticoli’s name while showing a sense of looking toward the future. The strong blue color, the arch shape (representing their restaurant experience), and the “A” set in a serif typeface represent the heritage and strength of their brand while the rays of light and name set in Futura represent the future/looking forward.
