February 13, 2008 | 0 Readers Recommended This | from: David Petherick
The fourth in a series of Ten Top Tips to make your online profile work harder than you do...Tip 4: Use testimonials effectivelyI don't believe what you say, because (of course) you're biased. But I can believe what your customers say about you. Your customers' real opinions add to your credibility...Your online profile is your first, and often your last chance, to make a positive and credible impression online. It's a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room. It has a lot of work to do.Is your profile doing you proper justice and working as hard for your business as you do?This series of tips will help you to get your online profile(s) working hard for yo
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