The typical not-for-profit sends its donors a thank-you note and a glossy annual report with pretty pictures. New York-based Do Something wanted to create donors who did something more. In other sectors, such people are shareholders, so the organization held an IPO. Investors will not get any financial return but will have quarterly calls, shareholder meetings with the board, and "a level of transparency that's all new," says CEO Nancy Lublin. Shares cost $100,000 each, and Lublin expects to raise $2 million by the end of 2008.
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