In 1953, Hugh Hefner began assembling a new kind of magazine for men, one defined by an elusive lifestyle of both cultural and material sophistication and riches that also celebrated sex as an everyday occurrence and not the taboo it was considered; the title was Stag Party. With a threat from a hunting magazine named Stag, Hefner selected Playboy as the title and a bunny as its mascot. The now-famous icon of the bunny profile, drawn by Playboy's art director for 30 years, Art Paul, made its debut in the third issue, and from that moment on it became Paul's visual quiz for Playboy's readers: Find the bunny in the sophisticated, witty, and conceptual covers of the 1960s and 1970s--a far cry from today's blunt displays of cleavage.
