Brack Obama's campaign has been successful at converting online clicks into real-world currency: rallies in the heartland, videos on YouTube, and most important, donations and votes. BarackObama.com features constant updates, videos, photos, ringtones, widgets, and events to give supporters a reason to come back to the site. On mybarackobama.com, the campaign's quasi-social network, Obamaniacs can create their own blogs around platform issues, send policy recommendations directly to the campaign, set up their own mini fund-raising site, organize an event, even use a phone-bank widget to get call lists and scripts to tele-canvass from home.
