I suppose it shouldn’t be surprising that the story behind the most successful storytelling factory in recent times—Pixar—is as good a tale as any of its animated features. The story begins in the late 1960s at the University of Utah’s cutting-edge computer science department and wends its way through 25 years before becoming an overnight success with Toy Story. As Price writes, the Pixar story reminds us of the economist Joseph Schumpeter’s statement that successful innovation “is a feat not of intellect, but of will.”
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