February 24, 2008 | 0 Readers Recommended This | from: Sherman Mohr
Nashville, TN September 14th, 2007 – Castle Venture acquires company with proven success in the integration of online video distribution, email marketing, creative development and online analytics. Castle Venture acquires NetGreeters, L.L.C.. NetGreeters™ is a bleeding edge web technology that allows its users to inject call to action marketing video across the internet and mobile technology platforms.
NetGreeters provides an innovative solution enabling enterprises to dramatically and innovatively expand its internet marketing campaigns at a time when companies are clamoring for video marketing systems. First, NetGreeters provides a cost-effective email marketing solution enabling companies to securely distribute marketing and other video content to anyone on the web. Second, NetGreeters provides a solution that enables enterprises to deploy and/or insert video in websites more securely and effectively, making online video more dynamic and interactive. Castle Venture Group, L.L.C. believes NetGreeters™ is poised to successfully capture significant internet marketing business. The NetGreeters™ platform provides businesses an inexpensive means by which to distribute quality video content to its prospective customers in a unique cutting edge application. NetGreeters™ makes traditional websites, email marketing and directed internet advertising come alive with attention grabbing interactive video. This approach provides the advertiser with a significantly higher return on investment. In fact, recent industry studies have concluded that video related marketing was 64% more likely to convert to a sale than more traditional internet advertising. Additionally, businesses are realizing that their marketing and advertising dollars are better spent on internet related campaigns than on traditional direct marketing, print, and broadcast mediums. For a fraction of the cost, businesses can target specific populations of customers with engaging and influential communication. In sum, online video costs less while achieving much more.
NetGreeters™ is a proprietary video management & distribution system that provides a merchant with all the tools necessary to capture, manage and distribute quality video over multiple mediums. Moreover, the NetGreeters™ platform allows an enterprise to monitor and analyze the entire distribution chain.
Castle Venture Group L.L.C. held its first presentation on February 21st, 2008 showcasing the opportunities for financial participation in the NetGreeters™. Attendees met with NetGreeters™ executive team members, videographers, and other team members.
Inquiries regarding Castle Venture Group, L.L.C., NetGreeters™, or any other Castle Venture portfolio company may be directed to info@castleventure.com
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