In October, Square bucked everything you know about how to send money: Its new service, Cash, requires no sign-in, no password, no download, and no (heaven forbid) Facebook connection. All you do is send an email, CC firstname.lastname@example.org, and put a dollar amount in the subject line, and once you connect your email address to a debit card via Square, you're all set. "It really harms a product when you have to think about--and don't know--if the person on the other side can receive what you're sending," says Brian Grassadonia, head of Square's Cash team. "We know everybody has email, so we know everybody's able to receive money." Even better, Square gives users access to their new revenue right away. "We don't hold your money in an intermediate stored value account," Grassadonia says. "That's one of the things we think has plagued peer-to-peer payments." And another example of how Square's design-free design solves these problems. Even when Square's transactions aren't invisible in the cloud, the company makes them attractive: Last June, Square introduced the Stand, a sleek take on a modern cash register that's dedicated solely to processing transactions from Square.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
How the top talent from creative fields get work done.
The path to innovation is rarely smooth.
The up-and-coming companies that are disrupting industries.
Conquering The Cloud
Created for and commissioned by IBM.
Created for and commissioned by Adobe.
Closer To Next
Created for and commissioned by HPE.
Masters Of Marketing
Created for and commissioned by SteelHouse.