SHoP Architects is a small group with big ambitions: redesigning the New York City skyline. It's behind developments of a 50-story hotel and marina, a $1.1 billion mixed-income housing complex, an outlet mall in Staten Island with the world's tallest Ferris wheel, a luxury condo tower taller than the Empire State Building, and Brooklyn's Barclays Center. By invoking different design plans—such as a module-inspired high-rise in Brooklyn—SHoP puts quality control at the top of its priorities while also saving up to 20% of costs a normal developer might charge. The firm has even shirked taking fees in favor of equity in their properties, bridging the gap between architecture and real estate.
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A band of seven is drafting a different architecture firm—one that values more than fancy blueprints or lucrative scut work.