23_SodaStream

For making DIY carbonation sexy.

Israeli-based SodaStream may be the world's largest producer of home carbonation: Its seltzer- and soda-makers are carried by 60,000 retailers in 45 countries, and it sold 3.5 billion cans of its flavorings in the past year. But it's only in about 1% of U.S. homes--paltry compared to elsewhere. (In Sweden, it's in 25%.) To make it in the U.S., it must now "introduce something that changes everyone's kitchen like no other appliance," says product and innovation head Yaron Kopel. To that end:

AMERICANS LIKE FAMILIAR BRANDS, SO . . .
SodaStream offers new partnerships such as the one with Kraft, which allow users to create flavors from Country Time and Crystal Light at home.

AMERICANS LIKE SINGLE SERVINGS, SO . . .
SodaStream offers Sodacaps, its version of K-Cups--disposable capsules with perfectly measured, single-serving flavor portions.

AMERICANS LIKE TO SHOW OFF WHAT THEY'VE BOUGHT, SO . . .
SodaStream offers a new clean and modern line called Source, designed by Fuseproject founder Yves Behar.

AMERICANS LIKE PRODUCTS THAT REINFORCE THEIR TASTES, SO . . .
SodaStream offers stripped- down and high-tech models, so that the brand looks right in a diverse range of retailers, from Walmart to Williams-Sonoma.

[Photo by Greg Broom]

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6 Comments

  • blounty

    Great product! will only become more and more popular in the US.  Similar model and product to GMCR and the Kuerig machine, difference being Sodastream will have less competitors since its already established its CO2 distribution chain.  Coke and Pepsi will either have to sign a flavor agreement with SODA similar to what Starbucks did with GMCR or try to play catch up and cannibalize their own business.  

  • guest

    AMERICANS LIKE SINGLE SERVINGS, SO . . .

    SodaStream offers Sodacaps, its version of K-Cups--disposable capsules with perfectly measured, single-serving flavor portions.
    Americans suck. I wonder when it will be "recyclable capsules"?

  • Lars M. Hansen

    I had a "sodastream" in 1985. How is this innovation? They copied a product that is 30 years old, slapped a new sticker on it, and introduced it as new? 

  • Ms.aviatrix

    I've tasted this stuff and lemme tell you that there is nothing like it.  No Coke or Pepsi or Dr. Pepper or Mountain Dew, and others, etc., can compete with this.  If you want to try it many places are allowing you to sample it before you buy it.  I tried it at Williams Sonoma with high reservations.  I thought who in the world needs this.  HA!  I doubt any soda lover could ever, ever complain.  It is so fresh when you make it yourself and so tasty.  This company has been growing wildly and for good reason.  And if you don't believe that than take a look at their financials or better yet their goals for the future.    I will be purchasing one soon and I'm telling everyone about it.  It is f-a-n-t-a-s-t-i-c.

  • Critical Consumer

    Sodastream is produced in an illegal Israeli settlement built on land stolen from Palestinians. If the company is so innovative, why aren't they able to produce kitchen gadgets without violating international law and human rights?