26_Rovio

For making apps the new source for big entertainment franchises.

The fowl-flinging Angry Birds game franchise, now with more than 1 billion downloads and counting, has helped Finnish startup Rovio build a $200 million empire with synergistic revenue streams. Its menagerie of merchandise--plush toys, clothing, candy, and so forth-- helps to keep its apps at the top of the charts, and the apps, in turn, sell the goods. Up next are a cartoon series, a 3-D-animated movie, and playgrounds around the globe.

ANGRY BIRDS SPACE
Launch: March 22, 2012
Time to No. 1 on iTunes: 12 hours

AMAZING ALEX
Launch: July 12
Time to No. 1 on iTunes: 8 hours

BAD PIGGIES
Launch: September 27
Time to No. 1 on iTunes: 3 hours

ANGRY BIRDS STAR WARS
Launch: November 8
Time to No. 1 on iTunes: 2.5 hours

Illustrations by Romualdo Faura

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