Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.


Every season, 50% of major sports teams' tickets go unsold—but not for lack of fans. It's because prices are set at the beginning of the season. Qcue offers another way: dynamic ticket pricing, a sophisticated data crunch that adjusts prices in response to variables such as weather or an opposing team's popularity, and can earn venues 30% more over a season. In the past year, Qcue secured itself as the leader with the smartest algorithm: It went from serving about 20 teams to more than 40 NBA, NHL, and MLB teams, plus rugby in Australia. Now it's expanding into theater, where seats need filling.

[Stadium Seats: Niroworld via Shutterstock]

Add New Comment