Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

48_Microsoft

For revolutionizing home entertainment.

While iFans wait for an Apple TV, Microsoft has assembled a digital living room. Combining Windows, Xbox, and Kinect "reimagines the television and entertainment experience," says Yusuf Mehdi, VP of marketing for Xbox. The systems connect via SmartGlass, a free app that debuted last fall, which turns a portable device into a remote control and second screen. More than 90 partners have signed up to create experiences like:

SESAME STREET + KINECT =

Kids throw digital coconuts at Grover during the show.

YOUGOV + XBOX =

Snap polls stream in real time over live political debates.

WARNER BROS. + XBOX =

With The Dark Knight Rises on TV, app shows real-time extra content

NIKE + KINECT =

Program features Nike+ for customized fitness regimen

[Light Beams: Cycreation via Shutterstock]

Add New Comment

0 Comments