Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.


Goldberg, right, and Shellhammer at Fab’s Manhattan office.


For evolving into the destination for design wares

How does CEO Jason Goldberg feel about Fab's estimated $150 million in 2012 revenue? "I don't give a shit," he says. "I want to know how we build a long-term brand." Goldberg and cofounder Bradford Shellhammer constantly reimagine Fab, which matured last year from three-day flash sales to dozens of online boutiques of design-centric products for such niches as foodies and pet lovers. Membership is up sixfold, to more than 10 million; international sales went from zero to 30% of business; and Fab built its own warehouse to ship goods faster. Up next, Goldberg hints, are real-world stores.

[Photo by Samantha Casolari]

Add New Comment