Current Issue
This Month's Issue

Follow Fast Company

We’ll come to you.

25_D-Rev

For bringing a design ethic to third-world health care.

  • <p>D-Rev’s Krista Donaldson in her San Francisco office</p>
  • <p>Prasad sketching Brilliance v2</p>
  • <p>Base close up CAD rendering</p>
  • <p>CAD rendering</p>
  • <p>CAD rendering</p>
  • 01 /06
    | D-Rev’s Krista Donaldson

    D-Rev’s Krista Donaldson in her San Francisco office

  • 02 /06

    Prasad sketching Brilliance v2

  • 03 /06
    | Brilliance v3

    Base close up CAD rendering

  • 04 /06
    | Brilliance v3

    CAD rendering

  • 05 /06
    | Brilliance v2

    CAD rendering

  • 06 /06
    | Brilliance v2

Krista Donaldson wants the world's poorest people—those living on less than $4 per day—to benefit from good health care. And she believes product design can help. "A lot of people we're targeting haven't been in an intensive-care setting before, and these devices are frightening," she says. So her not-for-profit, D-Rev, designs top-quality health care products that can be affordably built, then finds distributors to bring them to market. Last year, D-Rev released its second product, Brilliance, a phototherapy lamp for infant jaundice that sells for $400 (rather than $3,000, which is what competing products cost). That goal required striking a fine balance:

DROP THE SCIENCE FICTION
One early version proposed a
silicon blanket with embedded LEDs. A later one was more lamp-like but had a bulbous head that made it look like an alien. Doctor feedback helped D-Rev create a device that wouldn't repel patients.

CUT IRRELEVANT COSTS
Early prototypes had curves that were costly to manufacture and had to be redesigned. Also, D-Rev engineered a cooling system that requires no fan.

DESIGN FOR THE LONG-TERM
D-Rev installed new, more efficient LEDs to let Brilliance run 66% longer on a battery system than the previous design.

[Krista Donaldson Photo by Jason Madara]

Slideshow Credits: 01 / Photo by Jason Madara;