Photograph by Flickr user Cresi Africa
For recharging the sale
"We’re not just focused on payments," says David Marcus, PayPal’s VP of mobile. "What happens before and after, that’s where things get interesting." Already available at more than 9 million web retailers, the eBay division recently introduced Access--think Facebook Connect for money--to make it easier for verified users to shop online. Now PayPal is partnering with Home Depot (among other retailers) to push its platform into the physical world. Its vision:
GET DETAILS YOU ACTUALLY WANT By tracking where you shop and what you buy (with your permission), PayPal can offer hypertargeted, location-based coupons at participating retailers.