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Historically, an actuary would be the last person Hollywood would turn to for advice. But data junkies are the new A-listers, and the Ryan Gosling of the algorithmic set is Networked Insights. "Instead of just measuring what we did, we can pre-inform a gut feeling with empirical data," says founder Dan Neely, who is, yes, an actuary by training. By any measure, 2011 was a big year for the Chicago-based analytics firm. Highlights:
THE NUMBERS THAT MATTER NI raised $20 million from Goldman Sachs and was profitable for its second year in a row, with 500% year-over-year revenue growth. That’s some good data.