For pioneering social-media advertising in Latin America
The Brazilian advertising network exploded last year, quintupling the number of ads it placed to reach some 80% of its home country’s web users. The key, says founder Marco Gomes, is creating novel ad formats "where people are already paying attention," such as in Twitter feeds or blog text. Next up: targeting all of Latin America. "There’s a lot of room to grow," says Gomes, citing a recent merger with Argentine semantics firm Popego. "The car isn’t the center of our culture anymore, it’s the computer."