25 Wieden+Kennedy
For dominating the airwaves and the Internet with its Old Spice campaign
THE AMAZINGLY TRUE TALE OF THE OLD SPICE CAMPAIGN
BROUGHT TO YOU BY
I'm On A Horse
"The Old Spice Guy," played by Isaiah Mustafa, starred in over 100 YouTube videos, responding to tweets about Old Spice and the TV commercials he starred in. After more than six months off, Old Spice commercials starring Mustafa have recently begun airing again.
Image courtesy of: YouTube
TOP PICKS
Zynga
For being the $500 million alpha dog of social gaming
Syncardia
For giving mobility to artificial- heart recipients.
Madécasse
For building a bean-to-bar chocolate company in one of the poorest countries in the world
Groupon
For reinvigorating retail and turning down $6 billion.
Foursquare
For creating a new way to reward consumer loyalty
Top Tens
The innovators in 6 key industries
ADVERTISING
Wieden+Kennedy / Kraft / Ford / Mullen / Vivaki / Google Creative Lab / Horizon Media / Grey NY / 360i / BBDO
BIOTECH
Amyris / Omeros / Synthetic Genomics / Galapagos / Amgen / Fate Therapeutics / NovaBay / Oncogenex / Myelin Repair Foundation / Kane Biotech
DESIGN
stamen design / Local Projects / Hoefler & Frere-Jones / Berg / Fuseproject / ideo / Ammunition / Pentagram / Michael Van ValkenburgH / studio dror
FASHION
Burberry / Opening Ceremony / RentTheRunway / J.Crew / Createthe Group / IMG / 3.1 Phillip Lim / Forever 21 / Monique Péan / QVC
MOBILE
Foursquare / eBay / Voxiva / Skype / Square / Epocrates / Usablenet / JPMorgan Chase / Clearwire / Greystripe
MUSIC
Pandora / Coca-Cola / Big Champagne / Arcade Fire / Terra.com / Hello Music / Converse / Sonos / Songbird / Weezer
From the Editor
I sat down with the head of a major Hollywood studio this week, at a chic and exclusive destination in Manhattan's SoHo neighborhood, and he plied me with tales of intrigue, drama, sudden collapse, and heartfelt resurgence. No, he wasn't pitching upcoming releases; he was telling me about his studio's business over the past year. It was a compelling saga, full of twists and characters and exotic foreign locales. Perhaps in a subsequent issue of Fast Company, you'll get to read all about it...read more »