How To Make People Talk
"No one talks about cancer until they have it," laments Yael Cohen, founder of Vancouver-based Fuck Cancer. Her mother's breast-cancer diagnosis, in 2009, inspired the 25-year-old to start a not-for-profit to remove the stigma from the Big C with two other Cs: celebrity and comedy.
Speaks at 2010 Summit Series in Washington, D.C. and Miami
Sole Canadian speaker at the White House Next Generation Leadership Conference
Speaks at Clinton Global Initiative
Presents at TED X
Launches "The Cancer Talk," a series of celebrity videos recounting their parents' "sex talk" stories
Fuck Cancer wins $25,000 in Mozilla Firefox Challenge by raising $117,000
Photo by José Mandojana
Video by Matt Furman; Assistant: David Krantz; Sound: Matteo Liberatore; Music: Lili Roquelin
A version of this article appears in the June 2012 issue of Fast Company.