How Not-For-Profits Can Help Everyone Not Stink At Twitter
Claire Diaz-Ortiz amplifies the best uses of the hashtag empire, such as charity: water's 2012 campaign where people used their birthdays to fundraise for World Water Day. Her ideas and advice are now being packaged for businesses:
"You can't have a lot of people around a table to think about what's going in a tweet. Nonprofits know that the only thing they can do is word of mouth."
"The whole world hasn't been waiting for you to log on. You need to bring the world to you. The top two things: Ask a question and try to help someone."
"RT'ing is the lazy man's tweet. You're not creating content."
"People forget to search for others talking about them. You want to be able to jump in on a conversation that's happening about you."
Graduates from Stanford University with M.A. in anthropology
Visits Kenya and cofounds Hope Runs, a non-profit running organization operating in HIV/AIDS orphanages
Wins Skoll Foundation Scholarship to pursue MBA at Oxford
Joins Twitter as manager of social innovation; writes The Choice Effect
Writes Twitter for Good: Change the World, One Tweet at a Time
Photo courtesy of Claire Diaz-Ortiz
A version of this article appears in the June 2012 issue of Fast Company.