Tim Palen, who heads marketing at Lions gate, may be the only Hollywood studio exec who personally photographs his films' posters. He's shot more than 50, including Saw, Precious, and W. "It has made my job exponentially more rewarding," says Palen, who began his career as a typesetter. He has carved out such a name for himself as an artist that his corporate and creative personas are sometimes mistaken for two separate people. "Recently, an ad agency I work with all the time was working on a Disney project and an art director said, 'We should hire Tim Palen to do the shoot,' " he chuckles. "And they said, 'No, we can't hire him. He works at Lionsgate,' and [the art director] said, 'No, Tim Palen the photographer!' "