Rio Caraeff
Illustration by Esra Roise
In just 18 months, Rio Caraeff has created the impossible: a successful business built around music videos. In March alone, his Vevo platform lured 337 million global unique visitors, who logged some 2.5 billion streams via computers and mobile apps. Not that Caraeff is surprised. "Music and images have always surrounded me," he says, citing his father, Ed, who shot album covers for Elton John and Carly Simon, among others. This month, Caraeff will lead Vevo through its latest blockbuster live stream -- the Bonnaroo festival.
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Caraeff finds inspiration in nature, he took these photos on a trip to Abu Dhabi last spring, in the "Empty Quarter" of the Liwa Desert.
"Music is the most interesting creative avenue being transformed every day by the connected world we live in."
"Astral Weeks" by Van Morrison, an album as a complete body of creative work, is usually what I look for at those moments [of inspiration]. I never tire of it and find it to be a nearly perfect piece of music which calms and puts me in a creative state of mind.
